Creatine Is Having a Moment — Here’s Why You Should Care

From Strength to Brain Health, Creatine is the Wellness Essential Everyone’s Talking About.

Once seen as a niche supplement for bodybuilders, creatine is now dominating wellness conversations — from fitness pros to busy parents, from Gen Z to active agers. Sales are up over 300% year-over-year, and major media outlets like The Wall Street Journal, The Times, and The Daily Telegraph are spotlighting its benefits for strength, mood, and mental clarity.

Creatine isn’t a fad. It’s a foundational supplement backed by science — helping men and women of all ages feel stronger, think clearer, and recover faster.

One group is fueling this surge: women. The hashtag #creatineforwomen has exploded on TikTok — surpassing 100 million views — as more women explore the benefits of creatine for energy, strength, and healthy aging.

In our recent interview with Shawn Baier, a nationally recognized expert and researcher in sports nutrition and current Global Director of Business Development & Innovative Ingredients at TSI Group, he emphasized:

What is Creatine — And Why Does It Matter?

Creatine is a naturally occurring compound found in red meat, seafood, and in your own muscle tissue. It helps your body produce ATP — your cells’ main source of energy.

Whether you're sprinting, lifting, walking the dog, or chasing kids — your body relies on ATP for every movement, every thought, every recovery.

Creatine Helps:

• Boost daily and workout energy
• Improve focus and reduce mental fatigue
• Preserve lean muscle and fight age-related decline
  
• Increased Bone Mineral Density (BMD)
• Speed up recovery and reduce soreness
  
  

Creatine’s Benefits Go Far Beyond the Gym

It’s not just for athletes. Creatine’s benefits span brain, body, and long-term health.

🧠 Brain Health – Supports memory, focus, and mental clarity
💪 Muscle Tone & Strength – Helps maintain lean mass as you age
🦴 Bone Density Support
⚡ Daily Energy – Fuels everything from workouts to everyday movement
👊 Longevity – Helps fight age-related muscle loss (sarcopenia)

As Baier told us in our interview:

“We’re seeing more cognitive benefits at higher doses — it’s not just about the bench press anymore.”

Creatine Deficiency is More Common Than You Think

Many men and women are low in creatine without even knowing it. Factors like stress, aging, low-protein diets, and hormonal shifts (especially around menopause) all play a role.

• Slower recovery
• Fatigue or mood swings
• Loss of muscle tone
• Brain fog

…a lack of creatine may be contributing.

Let's Bust the Creatine Myths

• Creatine helps muscles stay hydrated and perform better—not store fat
• It supports tone and definition, not puffiness
• Most people report feeling leaner and stronger—not bloated

As IDLife’s Tom Riley said:

“We’re still learning how good this product really is. The benefits are much broader than people think.”

❌ Myth #2: Creatine is bad for your kidneys or liver

✅ The truth:

• Studies show no evidence of kidney or liver harm in healthy individuals using recommended doses
• Slight increases in blood creatinine levels are normal—and not a sign of kidney damage
• Creatine is one of the most extensively studied supplements in the world—with a strong safety profile

As expert Shawn Baier shared in our interview: 

Do You Need to “Front-Load” Creatine?

You might have heard of the “loading phase”—a strategy where people take 20g/day for a week to saturate muscles faster.

But here’s the reality: You don’t have to do that. Taking 3–5g of creatine per day consistently works just as well after a few weeks.

Shawn Baier explained:

“There’s no meaningful difference at 4 to 6 weeks whether you use a front-loading strategy or not. It’s personal preference—but daily consistency is what really matters.”

Why LOAD by IDLife Delivers More Than Just Creatine 

Not all creatine is created equal. Formulation, purity, and synergy with other ingredients matter—and that’s where LOAD by IDLife stands apart.

What’s Inside LOAD:

• Creatine Monohydrate – The gold standard, proven to improve energy, power, and mental focus
• myHMB® – Helps reduce muscle breakdown and supports lean muscle mass
• Peak ATP® – Boosts blood flow, cellular energy, and cognitive function

How to Use LOAD

• Mix up to 2 (1-2) scoops of LOAD into at least 12 ounces of water, or your favorite beverage.
• LOAD should be used in the hours and days leading up to physical activity.
• For best results consume at least 1 hour prior to a workout or physical activity.
• Pro Tip: To crush your workouts, add a boost to your gains, and recover faster, you can add LOAD to WORK or RECOVER.

Final Take: Creatine is for Everyone 

Whether you’re 25 or 65, male or female, training hard or just trying to keep up with life—creatine deserves a place in your routine.

• Maintain strength and energy
• Support memory and mood
• Improve recovery and resilience
• Maintain and Improve Bone Mineral Density
• Age stronger, with more muscle and better function

As Tom said: 

💥 Try LOAD by IDLife Today

The only creatine formula combining Creatine Monohydrate, myHMB®, and Peak ATP® for energy, strength, and total body performance.

👉 Available now at IDLife.com
💬 Have questions? Drop them in the comments — we’ll answer them in an upcoming blog.
🤝 Special thanks to Shawn Baier and the TSI Group for the valuable insights and great discussion.